If you’ve recently set up an Etsy shop, congratulations! You’ve taken the first step towards turning your passion into a successful business. But just because you’ve built it doesn’t mean they’ll come.
Drive Traffic To Your Etsy Shop Fast
In order to start making sales and growing your business, you need to drive traffic to your Etsy shop. And it’s not always a simple task to get it. We’ll take a look at some of the best ways to drive traffic to your Etsy shop below to help you land more traffic and ultimately sales!
Use Social Media
Use Social Media! I’m not sure if it can be said enough when it comes to promoting an Etsy product. The problem is most people don’t approach social media the right way when it comes to marketing their products.
Social media is a powerful tool that all businesses should be utilizing, and Etsy shops are no exception. Make sure you’re active on all the major platforms (Facebook, Instagram, Twitter, Pinterest) and that you’re regularly sharing pictures and updates from your shop.
It’s also a good idea to create separate social media accounts for your business; this will make it easier for customers to find and follow you. Once you’ve built up a following, you can start running social media ads to target potential customers in your area.
Avoid Social Media Pitfalls
While social media can be great it can also be a huge problem in terms of time spent. Make sure to devote only a specific amount of time to your social media accounts. A great way to help with this is to use tools to post to social media for you such as Meet Edgar. There are also other platforms that can perform this task. Even Canva has a social media scheduler included.
It’s Business Not Personal
No matter your personal beliefs, religion, or politics, it should not be included on your Etsy social media unless it specifically pertains to your products. Controversial posts do gather a lot of attention but it can steer users who are only intent on hurting your business to your Etsy store. It’s best to simply stay away from them.
Pinterest is Typically the Best Platform for Etsy Sellers
While there are many social media platforms today which can help you increase Etsy traffic and sales the best has to be Pinterest. Pinterest has millions of users, most of which are women, and is the perfect place to share your visual products. Remember, it should be about connecting and engaging with other users not just promotional content.
Make sure you’re using high-quality images and that you’re creating pins that stand out. You can also join group boards to get your pins in front of more potential customers. Connect with other seller groups on Facebook as well to get ideas and helpful resources. There are a plethora of sellers who will help most times if you know where to find them.
Optimize Your Search Engine Optimization (SEO)
SEO stands for Search Engine Optimization, and it’s how you ensure that your Etsy shop shows up in search results when people are looking for products like yours. Start by doing keyword research to find out which terms people are using when they search for products like yours. You can even take a look at Etsy ads to learn more about keywords and such.
Choosing the right search terms can be challenging for a beginner but there are many tutorials online which help with Etsy keyword and Etsy search results. Check out this article for more details about Etsy SEO and how to get to the first page of Etsy.
Then, incorporate those keywords into your product listings and other sections of your Etsy shop (your About page, for example). You should also make sure that all your product photos are high-quality and properly tagged with keywords; this will help them show up in Google image searches.
Get Involved in the Etsy Community
In addition to being a marketplace, Etsy is also a community of makers and creatives. Getting involved in this community is a great way to build relationships with other Etsy sellers and potential customers alike.
There are several ways to do this: you can start or participate in conversations on the Etsy forums, join an Etsy team, or attend local craft fairs and meetups. These activities will not only help promote your shop but also give you valuable insights into what customers are looking for and what trends are popular at the moment.
Check the Local Trends to See What People are Searching For
Make sure you look at the sales trends on Etsy to determine what’s hot right now. You can do this by going on the Etsy website and checking out their “Etsy Pulse” tab. This will give you an idea of what’s popular in your area as well as globally.
You can also check out Google Trends to get an idea of what people are searching for on the internet. This is valuable information because you can then adjust your product offerings and marketing strategy to target these popular trends.
Some popular trends among Etsy customers include:
- Rustic/vintage style
- Handmade/unique items
- Personalized gifts
- Monogrammed items
- Items with positive or inspirational messages
Use Promotions and Discounts Strategically
Promotions and discounts are a great way to drive traffic to your Etsy shop and boost sales. However, you need to use them strategically in order to avoid devaluing your products.
First, decide what kind of promotion or discount you want to offer. A common promotion is free shipping; this is especially effective if your competitors are charging for shipping. You can also offer a percentage off certain items or order, or buy one get one free (BOGO) deals.
Once you’ve decided on the promotion, create a coupon code and share it on social media and your other marketing channels. Then, set an expiration date for the coupon to create a sense of urgency and encourage people to take advantage of the deal while they can.
Finally, make sure you track the results of your promotion so that you can determine whether or not it was successful. If it wasn’t, try something different next time.
With a little effort and dedication, you can increase traffic to your Etsy shop quickly and reach your target market to make more sales. It doesn’t have to be a daunting task. Utilize social media, optimize your SEO, and get involved in the Etsy community, and you’ll be well on your way to success!