Are you looking for a way to increase sales on eBay and and gain more exposure for your products? If so, you’re in luck. In this article, we will share some tips that will help you increase sales on eBay and improve your bottom line. So without further ado, let’s get started.
Increase Sales on eBay and Watch Your Profits Skyrocket
The first tip is to utilize eBay’s search engine optimization (SEO) features. By optimizing your listings for the eBay search engine, you will be more likely to appear in the top results when potential buyers search for keywords related to your products or services.
To do this, simply fill out the “keywords” field in your listing form with relevant keywords (e.g., boys size large shirt, mens shoes, beach towel).
It’s Business, Nothing Personal
One thing you’ll need to consider when attempting to do anything on eBay to try and gain more exposure is that it’s all algorithms. There isn’t a human going through millions of listings sorting them out. A computer looks at the details of the product listing and the account that it’s being sold on and then displays results. If you’re changing things and getting more exposure, it’s typically because you’re doing something that the algorithm likes.
Consider Using Promoted Listings
Want to get your products at the top without putting in any type of work figuring out keywords and such? Then consider using the promoted item feature. eBay usually shows the suggested promotion rate for each item. Make yours a little bit better to beat out other sellers. This will cost you some of the profits and your listed will be labeled as promoted but you will gain more exposure for your items.
A good tip is to use promoted items that have a large profit margin. When users click on your promoted listing and the user goes to your item page they can then click away to see your other items. Plus, it let’s eBay know that more users are looking at your products. eBay hasn’t said this is a factor, but let’s face it, how likely are they gonna show products that get tons of views versus an item that only gains a few views a month.
Keep Your Account Updated
Don’t let your account remain stagnant for too long. Continually adding items let’s the eBay algorithm know that you are an active user and that can influence rankings. This means taking advantage of all that eBay has to offer as well such as using markdown sales, coupons, etc.
Everybody Loves Discounts, So Why Not Offer Some?
We all love saving money on products we get from eBay. Some of those items however are at full price we just think we’re getting a discount. A popular method that many sellers use is to list their items at a higher price than they are willing to take. Then running a markdown sale and taking away to overage.
So if they wanted to sell their item for $75 they would list it for $100 and then run a 25% off markdown sale. This puts their final price at the price they actually wanted for the item. The user sees the original price and feels good thinking they saved money on the item.
Running a markdown sale can also be a great way to put your item in a time crunch. You can set the markdown sale to end at a specific day and time. So if a buyer is watching your item they will get an email or notification that the sale is about to end. This is a great way to push some buyers over the edge and purchase your product.
You Must Offer Free Shipping
Another great way to increase sales on eBay is to offer free shipping. Buyers love free shipping, so by offering it, you will entice more people to purchase from you. Just be sure to factor the cost of shipping into your product prices so that you don’t lose money on the deal.
If you’re selling online at eBay or another site then you should know what the product will cost to ship or at least have a general idea. A great site that can help you get shipping rates quickly is Pirate Ship. eBay shipping is also a great platform to use as well and the prices for each is pretty close but for getting generic rates before you list the item Pirate Ship is a bit easier and faster.
Give More Discounts
You can also increase sales by offering discounts and coupons. For example, you could offer a 10% discount to buyers who purchase two or more items from you. Or, you could offer a coupon code for free shipping on orders over $50.
By offering discounts and coupons, you’ll not only increase sales but also improve customer satisfaction. Clothing is a great item that can take away from this tip because you can offer the same sizes, etc. But it can be great for digital products such as ebooks on eBay as well.
By allowing buyers to make an offer for an item you can help peak their interest in the item. For the make an offer button you can set it to automatically reject or accept offers at a certain price.
Typically I list items at 15% higher and use markdown sales to take off the 15% but between markdown sales, if a buyer sends an offer that is 15% off the full price, I can still make the profit that I wanted from the item. This leaves the buyer more satisfied since they think they got the product at a discount.
Finally, one of the best ways to increase sales on eBay is simply to provide great customer service. Be responsive to buyer questions and concerns, ship items quickly and securely, and go above and beyond to ensure that your customers are happy with their purchases.
By providing excellent customer service, you’ll increase the likelihood of repeat business and positive feedback, which will further increase sales.
By following these tips, you’ll be well on your way to increasing sales on eBay and boosting your bottom line for your side hustle. So what are you waiting for? Start implementing these strategies today and watch your profits soar!
If you need products to sell on eBay and other platforms be sure to check out this supplier and dropshipper directory.
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