With millions of sellers and services on Fiverr, making your first few sales seems nearly impossible. Although the competition is fierce, various channels can help you find buyers on Fiverr. Some of these methods are free, and some will require you to have a decent advertising budget.
How to Find Buyers on Fiverr
You can’t just create a gig and see sales overnight. However, it’s much easier to sell your gig after you get some feedback and gain credibility in the global marketplace. Before you reach that point, there are various methods you should use if you want to know how to find buyers on Fiverr and boost your earnings.
Join a Subreddit on Reddit
Reddit is a great source to promote your Fiverr gig for free. There’s a subreddit called Fiverrgigs that allows users to post their gigs at no cost. You’ll also find various niche subreddits (i.e., freelance writing, graphic design) that allow redditors to advertise their services.
If you don’t have a Reddit account, it’s in your best interest to create one and start posting as soon as possible. To prevent spam and low-quality posts, many subreddits require users to have a minimum karma score to post on the forum.
What’s a Karma Score on Reddit, and How Do I Get One?
Reddit uses a karma score to rank the reputation of a user. The score is essentially the sum of a redditor’s upvotes and downvotes. If you don’t have a karma score but want to promote your Fiverr gigs, you should start making high-quality posts on non-restricted subreddits (subreddits that don’t require a karma level to post).
Fill Buyer Requests
There’s no better way to get gigs than to find buyers actively looking for the service you offer. As a seller, you have the power of buyer requests at your fingertips.
Buyers who don’t want to seek out sellers actively can post a request stating what they need. You can send the buyer a custom offer that includes the details and price of your gig. The only downside to buyer requests is that you’ll need to sort through a handful of sellers that use this tool to promote their gigs against Fiverr’s rules.
Depending on the service or product you offer on Fiverr, you can create an Instagram account to drive organic traffic to your gigs. All you need to do is post samples of your best work and keep your audience engaged. Don’t just post a few pictures and expect to grow a following.
Not only do you want to post your work to captivate your audience, but you also want to post off-topic content now and then. If you only showcase your work, your profile becomes a bit “dry,” and you won’t keep your followers engaged.
To gain success through Instagram, you should research trending hashtags and follow potential followers hoping that they will follow you back. You can also use Instagram to promote your gigs through influencers, but we’ll touch more on that later.
Should You Buy Followers on Instagram?
A common misconception is that buying followers will increase your brand’s credibility. You should not buy followers to create the false illusion that you’re established and well-liked on Instagram. Almost anyone can spot fake followers. It’s obvious you’re cheating the system when you have a large number of followers but poor post engagement. Moreover, your fake followers can’t buy your gigs on Fiverr, so they’re worthless.
Pay to Promote Your Gig on Fiverr
You can create an advertising campaign and promote your gigs directly on Fiverr if you have the budget. Before promoting your gig, you should ensure that it has a strong description, high-quality photos, and a video if possible.
Fiverr’s advertising model operates on a bidding system, similar to other advertising platforms. When you’re ready to create an ad, you tell Fiverr how much you’re willing to pay per click. Other sellers in the same space compete with you, and the seller that bids the highest will get the most visibility.
In short, the more you bid on an advertisement, the better the placement you get. According to Fiverr, you only have to pay when someone clicks on your advertisement. With the help of Fiverr ads, sellers have increased their gig’s visibility by up to 200%.
Join Facebook Groups
There’s a Facebook group for virtually anything – voiceover artists, copywriters, illustrators, children’s book writers. Your goal as a freelancer is to find a group that contains members that need your service. For example, it’s not a great idea to join a group that teaches you how to write. In such a group, you’ll only find fellow writers and maybe individuals offering writing courses.
Suppose you’re offering a copywriting gig on Fiverr. In that case, you want to join a group with people who need copywriters – business owners, bloggers, and publishers, for example. And, before joining any group on Facebook, make sure to read the rules carefully. If the group doesn’t permit you to advertise Fiverr gigs, and you do anyway, you’ll get banned.
It’s also a good idea if your gig is on the creative side to promote it using like minded groups. For example, take a look at some of the weirdest gigs on Fiverr and determine how looks for these gigs?
Temporarily Lower Your Gig’s Price
Let’s face it: most people are on Fiverr to get a deal. However, it’s becoming much more difficult to find a gig that still costs $5 – the original price of Fiverr gigs at the site’s inception. While you don’t have to sell your gig for $5, you should price it competitively and undercut your competitors.
You can’t demand the same price as competitors with a long history on Fiverr and consistent reviews. If there are two sellers with the same service and price, buyers will almost always choose the sellers who have a positive feedback history.
Lowering your price may even mean taking a hit and not turning a profit. However, you’re more likely to rank higher and draw in more customers after your first couple of successful gigs.
What’s the Lowest Price Tier on Fiverr?
The lowest price you can sell a gig for on Fiverr is $5. The gig will always read “Starting at $5” in the search results if your lowest tier is $5. So, even if you have higher pricing categories, the low starting price point can result in more clicks.
Keep in mind that Fiverr takes a 20% commission from your sales, regardless of the price. So, if you a gig for $5, you will only net $4. Lower prices are attractive to buyers because Fiverr also charges the buyer a processing fee – $1 for all orders up to $20 and then 5% of the cost of orders over $20.
Create a Video for Your Gig
Don’t just include a picture of yourself or an infographic – include a visually appealing video. The type of video that you should make depends on what service you offer. For example, if you do voiceovers or writing, creating a live video of yourself adds more of a personal touch.
Animations and whiteboard videos are sometimes better for those offering technical and artistic gigs. Albeit Fiverr is an international community, you should include an English voiceover in any animated videos.
Keep in mind that videos can either make or break your gig. A Poor-quality video is likely to divert buyers away from your video. You should use a high-definition camera and ensure that there is sufficient lighting. If video editing isn’t your strong suit, then you should buy a gig on Fiverr to get some help.
If you don’t believe that videos boost sales, then you’re dead wrong. According to Fiverr, adding a video to a gig can increase sales by 220%. An increase of over 200% is similar to what people see when they pay to promote their gigs on Fiverr and social media platforms.
Research and Use Twitter Hashtags
You can use Twitter concurrently with Instagram and Facebook to promote your Fiverr gig. You don’t want your Twitter account to focus solely on your product or service, however. The best way to get some of your first followers is to follow similar profiles with the hopes that they will follow you back. Be sure to add engaging content to help you get and retain a following.
Another smart strategy on Twitter is to use hashtags that will drive traffic to your tweets and subsequently help you get followers. Various free tools, such as Hashtagify allow you to analyze different hashtags and see what’s trending on Twitter.
As previously mentioned, you want to attract an audience that would have an interest in your gig. For example, if you develop websites, gear your tweets towards small business owners, bloggers, and online entrepreneurs. Aimlessly gaining followers with no interest in your gig will only waste your time.
Pay a Social Media Influencer to Promote Your Gig
If you don’t have a social media following of your own, paying an influencer is an effective way to boost your sales on Fiverr. This method is either straightforward or a bit complicated, depending on your gig. If your gig appeals to a broad audience, it’s typically much more effortless.
Let’s say you’re an artist and you draw life-like cartoons. These cartoons look so realistic that many people use them on their social media accounts as their profile pictures.
Finding an influencer in the illustration space doesn’t require a lot of research. The influencer doesn’t even have to do anything with art or illustration. As long as your life-like cartoons would interest the influencer’s following, you could see a stream of new sales with a paid shoutout.
How Much Does It Cost to Pay a Social Media Influencer to Promote Your Fiverr Gig?
The price of using a social media influencer to promote your gig heavily depends on how many followers they have. For example, an influencer with only 50,000 followers may only charge $100. On the other hand, if you want an influencer with over one million followers to give you a shoutout, you should expect to pay over $10,000.
Pay For Ads on Facebook
Sometimes there aren’t enough quality groups related to the gig that you’re trying to sell. In that case, you may need to pay to advertise on Facebook. Fortunately, advertising on Facebook is relatively affordable when compared to other social media platforms.
The great part about Facebook advertising is that it’s 100% customizable, and you can change your objectives as you see fit. Let’s say that you draw pictures of dogs. You can create an advertisement that Facebook only displays to people who like dog pages and are in dog groups.
Moreover, Facebook allows you to pick where in the world it shows your ads. Since Fiverr is a global platform, you don’t have to limit your ad to one country. If most of your customers are Americans or Canadians, you could tell Facebook to display ads in only those two countries.
Lastly, you always know the maximum amount you will spend on a Facebook advertisement. Facebook lets you set either a maximum daily or lifetime budget, both of which you can change as needed. Because Facebook isn’t so heavy on bidding, some sellers prefer to use the social media platform over Fiverr for promoting their gigs.
Network on LinkedIn
Using LinkedIn to promote your gigs on Fiverr will automatically give you an advantage over other sellers. Many sellers don’t realize how powerful LinkedIn is when it comes to promoting Fiverr gigs. Professional networking is a successful technique for those wondering how to find buyers on Fiverr.
There are a few caveats, however. If you have an existing LinkedIn account, you’ll want to re-design your profile so that the focus is on your Fiverr services. Changing your profile could interfere with your day job, and it’ll look a bit strange to have separate LinkedIn accounts as the same person.
LinkedIn premium is the way to go if you want to reach the maximum number of business owners. You can only get so far with a free profile. If you’re an animator, for example, search for people that own smaller production companies. Don’t go after large companies, such as Disney or Nickelodeon.
Using LinkedIn takes skill and strategy; you can’t shoot for the top, but you don’t want to waste your time connecting with people who have no use for your services.
Don’t Expect Buyers to Find Your Gig Miraculously
Gone are the days when you can list a gig and see the orders rolling in within a couple of days. Fiverr has become highly competitive, and without feedback, it’s hard to get started. According to recent statistics, there are over 2.3 million sellers on Fiverr.
Unless you offer a service or product that is unique, you will have to compete with hundreds of sellers offering a similar gig. If you want to know how to find buyers on Fiverr, the techniques we have outlined will yield the best results.
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