Want more Fiverr sales? Make sure you have the best Fiverr profile description to entice buyers. Most Fiverr sellers make the mistake of using generic descriptions because they assume everyone else does as well.
But that assumption is false and if you follow it you will likely end up losing out on gig sales. In fact, most buyers won’t even read the seller’s description unless it has a compelling headline.
It’s also where you sell your services and inform buyers just what benefits they will get from hiring you.
Your Fiverr profile is usually the first thing that people see when they visit your profile. Make sure it says something positive about you and your skills.
Here is our complete guide on building the best Fiverr profile description possible to grow your online business and help you become a successful freelancer.
What is Fiverr Profile Description?
When potential sellers create a profile on Fiverr you’ll be asked to create a profile description. This is one of the most important parts of the process because it helps you stand out among competitors and potential buyers.
- What is Fiverr Profile Description?
- Your Fiverr Profile is Typically the Second Page a Buyer Will View
- Better Fiverr Profile Equals More Sales. It's That Simple
- Crafting The Best Fiverr Profile Description to Drive Sales
- 1. Tell People Who You Are And What Your Content is About
- 2. Describe Yourself In 5 Words Or Less in Your Tagline
- 3. Include Keywords in Your Profile Description
- Do Your Research and Look at Other Profile Descriptions
- Use Quality Keywords Wisely
- Avoid Fluff, Instead Just Get to the Point
- Your Profile Should Showcase Talents Related to Your Gigs
- Include Qualifications and Past Work Experiences
- Keep Keywords SEO in Mind in Profile and Gig Descriptions
- Be specific About Your Skills in Your Fiverr Description
- Create Easy to Read Bullet Points for Better Structure
- Highlight your unique selling points
- Be Specific About Your Target Audience
- What's Next? Include a Call to Action in Your Profile Description
- Avoid Spelling or Grammar Errors in Your Fiverr Profile Description
- Wrapping Up Best Fiverr Profile Description Tips
A great Fiverr profile description is also a catchy profile description and is written in such a way that it makes people want to read more about you and entice them to purchase the gigs you offer for sale.
You don’t just want to give them a list of skills; you want to tell them why you’re qualified to do what you say you can do.
You can include links to your portfolio, samples of work, and anything else that proves you are capable of doing what you claim to be able to do. If possible, include social links to your main site so that interested parties can learn more about you.
Your profile description shouldn’t be too long, but it should be long enough to get your skills across and the benefits a buyer will get if they decide to hire you.
Your Fiverr Profile is Typically the Second Page a Buyer Will View
The biggest problem that many people have when crafting a Fiverr profile is that they don’t know where the buyer is in the sales funnel process. Typically, when a buyer lands on Fiverr and searches for a service they need, they won’t be shown a list of profiles to select, instead they are shown single gigs offered by sellers.
While most buyers will click on a gig and read the description of the gig they may buy right away or they may not be totally convinced. Then they look at the profile of the Fiverr seller to determine if they are in fact, qualified to do this project. So now the buyer already knows what you’re selling, they just want to know if you’re qualified to do the work.
Better Fiverr Profile Equals More Sales. It’s That Simple
Your profile description is an opportunity for you to sell yourself and allow buyers to get to know you better. If you want people to buy from you, it needs to be compelling enough to show off your skills and make buyer think that you are right for the project they have.
A good profile description will help you stand out from others. When someone searches for something specific, they might see multiple listings for the same item from different Fiverr sellers. So how do you make yours different? You could add a lot of information to your profile. But there are some things you shouldn’t include as well.
One big problem that many sellers have when creating a Fiverr profile description is that they try to sell their gigs, instead, it’s best to simply try to show you are the right person for the project. Remember, the gig description is where you sell the gig, and your Fiverr profile is where you basically show off your talents.
Also Check Out: How To Make Money On Fiverr As A Beginner
Here are three common mistakes to avoid.
Including Too Much Information on Your Fiverr Profile Description
You don’t have to list every single thing you’ve done that doesn’t pertain to the project you’ll be working on. Instead, focus on what makes you unique and how it pertains to the project you’re attempting to sell. Use keywords that describe your products and services. For example, “I’m a professional graphic designer that specializes in cartoon logos”
Include Emojis But Don’t Go Overboard in your Profile Description
Emojis aren’t just for texting anymore and in some areas of your Fiverr profile they can be included. They’re great ways to express emotion and convey personality. However, overusing emojis can look spammy and can confuse some buyers. Stick to basics when it comes to emojis as well as they will display a bit different on different devices.
Include Hashtags But Don’t Go Overboard in your Profile Description
Just like emojis, hashtags are a great way to emphasize a keyword that you’re attempting to use in your profile. But, while loading hashtags on other sites such as Instagram may be a good idea, when it comes to your Fiverr profile, use them very sparingly.
Crafting The Best Fiverr Profile Description to Drive Sales
Creating the best Fiverr profile description is one of the most important parts of your Fiverr sales strategy. You want it to accurately describe who you are, why you’re qualified to complete the project they want, and what makes you different. So how exactly do you do that? Here are some tips to get you started.
1. Tell People Who You Are And What Your Content is About
The best way to start writing a profile description is by telling people who you are and include key points that sets you apart from others. Why should someone hire you over another seller should also be included. This could take the form of a list of skills, a brief bio, or even a video. Whatever works for you.
2. Describe Yourself In 5 Words Or Less in Your Tagline
You don’t want to go too long here, but make sure you include enough information to give potential buyers a clear idea of who you are. If possible, keep it under 5 words.
Examples of a good Fiverr profile description tagline include some of the following:
- Illustrator and Graphic Designer
- Graphic Designer and Front end Developer
- Logo designer, identity designer
- Brand Identity Specialist
Examples of a bad Fiverr profile description tagline include some of the following:
- Customer satasfaction our first priority
- BACKLINK OFF PAGE SEO EXPERTS
- Just Chillin’
- To me client satisfaction is prior than earning money!
3. Include Keywords in Your Profile Description
You should also include keywords that buyers may be searching for. For instance, if you sell logos on Fiverr make sure you put in keywords that potential buyers may use to find your gigs such as ‘logo design’, ‘graphic design’, ‘company logo’, etc.
While your profile may not show up in Fiverr search results, the Fiverr algorithm likely includes these keywords when determining which gigs to show buyers in a search.
Also if you specialize in online tools such as Canva or use a professional video editor such as Adobe CC then make sure you include that in your profile. SEO efforts of including keywords can help gain loads of exposure for your digital marketing and freelance journey.
Also Check Out: How To Gain Exposure On Fiverr And Skyrocket Your Fiverr Sales
Do Your Research and Look at Other Profile Descriptions
Fiverr is one of the most popular freelance platforms out there and it is huge. There are literally thousands of people offering everything from design work to writing help. However, it seems like many people don’t do enough research before signing up to sell their gigs.
Chances are, if you’re planning on selling gigs on Fiverr there are other sellers which are offering the same thing or something similar. So why not take a look at how they are setting up their gigs and profiles to get sales. Looking at other sellers gig description samples can help you figure out what yours should look like.
You can determine just how much someone is selling simply by looking at their feedback. A seller that only has 4 feedbacks likely isn’t selling much but if you see a profile that has over 1,000 feedbacks then chances are their gig is selling. Also keep in mind that less than half of buyers leave feedback (as for my profile anyway). So whatever the feedback number is, it’s likely double that in sales.
Use Quality Keywords Wisely
Keywords are important because they help people find you on the Fiverr platform. They also help Fiverr understand what your profile and overall services are about. If you use too many keywords, it might look like spam. But if you don’t use enough, you won’t rank well on Fiverr.
You want to make sure you’re using keywords that accurately describe your products and services. You’ll also want to be specific when it comes to the services you plan on selling. If you sell logo design, don’t just put “logo” in your keywords. Instead, use keywords that buyers will use such as ‘logo design’, ‘create logo’, ‘make a logo’, etc.
Avoid Fluff, Instead Just Get to the Point
If you want to stand out from the crowd, start off strong with your wording. Don’t waste precious space describing yourself or your work. Instead, use text to describe what you do and how it benefits the reader. A buyer may not care that you are a work at home mom, instead they want to know if you are qualified to complete a project.
Be specific about your seller expertise
Don’t say “I’m good at…” because everyone says that. Instead, talk about exactly what you’re good at and why it will be beneficial to the buyer. If you’re a writer, make sure you mention your experience and qualifications and include samples. If you’re a graphic designer, show off your portfolio. A picture is worth a thousand words especially when it comes to graphic design.
Keep Your Fiverr Profile Simple and to the Point
You don’t need to go into detail about every single thing you’ve done. Focus on one key skill or area of expertise that will encapsulate your profile. Fiverr offers sellers the ability to sell more than one gig so your profile may be visited because of any one of those gigs.
Most sellers will focus their profile description on their best gig. So if you are selling logo design and website design services but only get orders from the logo design gig, focus your Fiverr profile on logos more can help to drive more sales.
Include Client Reviews and Testimonials When You Can
Reviews and Testimonials are powerful tools that can really boost your credibility on any platform and Fiverr is no different. They show potential clients that you know what you’re talking about. In addition, they give you some extra credibility since you’re giving a third party’s opinion about your abilities.
Fiverr will include your latest reviews on your Fiverr profile page but you can also include it in your tagline and within your profile description. Something simple and to the point. Such as “Over 1,000 5-Star Reviews”.
Your Profile Should Showcase Talents Related to Your Gigs
If you want to make money online, it helps to know how to do something well. Fiverr is a great place that allows sellers to get started working from home and online. It’s free to sign up and easy to get started selling. But it should be something that you’re familiar with.
For instance, if you’re great at logo design or graphic design you can offer those services. If you are a social media junkie that knows the best social media posts and updates you may want to offer social media management or marketing services. Whatever you decide to sell make sure you know about it.
Include Qualifications and Past Work Experiences
When buyers visit your profile after viewing one of your gigs, they want to know whether you’ve done work in related fields before. If you haven’t, it could make them think twice about hiring you. Some top rated sellers can now post large companies that they have worked for which can add loads of credibility to your profile.
Your profile description gives potential clients insight into the types of projects you’d like to do. If you don’t include enough information here, buyers won’t know how well you’ll fit their needs into your workday.
You also don’t want to sound too generic in your Fiverr profile description. You want to convey a sense of professionalism and quality in your profile. Avoid phrases such as “Simply the best” or “Working online more than 10 years.” Those really don’t say anything about your skills or qualifications.
Keep Keywords SEO in Mind in Profile and Gig Descriptions
One thing that you’ll need to do when creating your profile is to try and determine what your customers will be searching for. This can be totally different than what you offer sometimes as well which you’ll need to realize. Brands especially are likely not searched on Fiverr. So if you base your keyword strategy on your brand name chances are you won’t get much traffic.
Instead try to focus on simple words that buyers are using. It’s also best to make sure you keep your text simple and use common words. Remember, Fiverr is an international site where buyers may not have English as a first language. Use common, easy to understand words to convey your message.
Also Check Out: The Best Ways to Get Your First Order on Fiverr
Be specific About Your Skills in Your Fiverr Description
Your profile should contain as much detail about the skills you possess as possible. You want it to be easy for people to determine just what services you offer and why you’re qualified to offer them.
Make sure you fill out every field as well on the Fiverr profile that may showcase those skills. Include things like your name, email address, phone number, location, occupation, education, skills, experience, awards, publications, organizations, hobbies, etc.
Don’t make your profile look like a resume. Keep it short and sweet. Avoid unnecessary words such as “at” or “the.” Also, don’t use abbreviations. For example, don’t say “I am a web developer.” Instead, write “Web Developer.” Use full sentences.
Make sure you add a photo to your profile. A picture is worth 1000 words. People will trust you more if they see your face.
Create Easy to Read Bullet Points for Better Structure
Bullet points are an important part off any good profile description. They help buyers easily read your profile and get the complete details of what you offer. Use bullets to highlight unique features of your gig. You should not have a wall of text that is easily overlooked simply by it’s structure.
This can also help people who are non-native English speakers understand your profile better. It’s a good idea to have your gig title use short and common words as well which can complement your profile description.
Highlight your unique selling points
Your profile description is where you’re able to show off your work and tell people why they should hire you. This is your chance to showcase your expertise, experience, and personality. So don’t just write something generic like “I’m a Content Writer” or “I’m a graphic designer.”
Instead, focus on highlighting your unique selling points and try to craft a catchy description based on that. What do you offer that no one else does? How can you help your customers succeed? Think about what sets you apart from other freelancers and use those keywords throughout your profile description.
You can also hint about your customer service. If you offer graphic design services with unlimited revisions you can also include those things. Or if you’re a virtual assistant that can work anytime during the week to complete digital marketing tasks, be sure to include that. Customer satisfaction is important in any industry including the gig economy as it’s now called.
Be Specific About Your Target Audience
If you’re targeting clients based on location, industry, or budget, make sure you include those terms in your profile description. For example, if you’re looking to sell graphics design to businesses in New York City, you could say something like “New York City Graphic Designer Needed,” rather than saying “Graphic Designers Wanted.”
You’ll stand out even further because you’ve narrowed down your audience. And if someone is searching for a particular type of graphic design, such as logo designs, they’ll find you much easier.
What’s Next? Include a Call to Action in Your Profile Description
Having a call to action at the end of your Fiverr profile is important because it helps people understand what you want them to do next. And if you don’t have one, it could mean losing potential Fiverr customers. It doesn’t have to be something long and drawn out. Instead, just something short and to the point like ‘Let’s get started. Click the buy button to order now’.
You would actually be surprised at the amount of messages I’ve gotten from buyers who don’t know the order process. They send messages wanting to know how to order a gig which may seem obvious to everyone but it isn’t. Make sure your buyers know what action they should take next after reading your profile.
Avoid Spelling or Grammar Errors in Your Fiverr Profile Description
A great way to kill a few minutes looking at other people’s profiles is to see how many profiles you can find on Fiverr which have grammar mistakes. Now let’s step it up a bit and also only include Fiverr sellers which offer writing services. Would you buy writing services from a seller which has grammar mistakes all over their profile?
This can include any type of seller that offer writing services such as blog posts, content writing, or even data entry. Having spelling mistakes and grammatical mistakes can be a really bad sign for potential buyers.
Grammar mistakes can happen and when they do on a profile that sells writing can almost always cause them to lose a sale. Use a program to help make sure your best Fiverr profile description is just that, the best and not including grammar mistakes. Grammarly is a free online text editor that can help.
Wrapping Up Best Fiverr Profile Description Tips
A poorly written profile description leads to fewer sales. A well-written profile attracts more customers, increases conversion rates, and helps you stand out from competitors. That’s why creating the best Fiverr profile description for your account is so important.
Remember to look at other sellers on Fiverr and determine what they are doing to get ideas. You’ll quickly find that there is a correlation between great Fiverr profile descriptions and sales on Fiverr.
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